AKROPOLIS malls consists of nearly 100 different shops under one roof. That’s why it’s easy to say - „AKROPOLIS Gift Card“ works for every person you will probably meet. But there was a problem: the coupon didn’t look like a proper gift to give. It needed a facelift. It needed to look a little more like a keepsake card.
So we cleaned it, gave it embossy looking symbol and typeface, formed it into eye-catching envelope and kept the AKROPOLIS brand clearly visible. Additionally we created print and outdoor campaign based on the idea, that it can fulfill even the most pickiest OR those who are not sure yet what do they exactly want.
The copy says: „For the eyes that want everything“ and the visual show various people’s eyes clearly smiling without even showing their lips. Beautiful eyes speaks for themselves.